EK

Kurzfeld Law

Strategic Performance Review
Jan – Dec 2025 2026 Ready
Annual Performance Dashboard

Smarter Spend.
Bigger Returns.

Reduced paid media by 17.9% while driving a 12.4× return on investment — proving that precision beats volume.

Estimated Revenue Generated
CA$0
845 retained clients × CA$2,500 avg. service value + CA$337,800 consultation revenue
Return on Ad Spend (ROAS)
0×
On CA$170,826 total marketing spend — industry avg. is 2–4×
📥
0
Total Leads
▼ 17.1% vs 2024 (intentional)
📅
0
Total Bookings
↑ 26.74% Conversion Rate
💰
$0
Cost per Booking
↓ $9.17 vs $110.31 in 2024
📉
$0
Total Spend
↓ $37,225 saved vs 2024
Lead Source Attribution
6,317 total leads (form + phone) across all channels
Direct Traffic49.6%
Paid Search31.3%
Organic SEO24.2%
GMB / Maps8.1%
Paid Forms7.0%
Booking Funnel
1,689 consultations booked in 2025
Scheduled1,171
Case Opened245
Retained186
Declined87
Year-over-Year
2024 vs 2025 efficiency comparison
Total Spend (CA$)
2024
$208K
2025
$171K
Conversion Rate (%)
2024
24.7%
2025
26.7%
Cost / Booking (CA$)
2024
$110
2025
$101